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Barzy Cars

Cars Showroom 

Project: Ramsey Clothes Store

  • Project: Grand Villa
  • Design: Partner Studio 
  • Location: Erbil, Iraq, Green Land Design 
  • year: 2023
  • Brand Strategy

 Government officials and businesspeople primarily reside in the opulent (Greenland Residences). 


Lighting Concept:


Lighting plays a crucial role in this project, not only serving functional purposes but also setting the mood and enhancing the luxury aesthetic. 


The lighting system is a key design element that interacts with the showroom’s architecture to highlight both the space and the cars.



1. Accent Lighting for Cars: Each car is carefully illuminated with accent lights, ensuring that all the important features—like the curves, wheels, and details—are showcased. The lighting emphasizes the metallic finishes and enhances the reflective surfaces of the cars, drawing attention to their luxury and design quality.



2. Ceiling Light Design: The circular LED lights on the ceiling create a futuristic and dynamic atmosphere. This design choice gives the space a modern, almost space-age feel, as the light patterns guide the visitor’s eye toward the central display of the cars. These circular forms also soften the otherwise sharp industrial lines in the architecture, providing contrast and visual balance.



 

Color Scheme:


The color scheme of the showroom is sophisticated and purposeful, designed to reflect the premium nature of the cars on display.


1. Primary Colors: The base color palette is dominated by dark, muted tones—primarily blacks, grays, and charcoals. These shades serve as a neutral backdrop that allows the cars to stand out as the true focal point. The dark tones also convey a sense of mystery and exclusivity, which aligns with the showroom’s luxury brand.


2. Metallic Accents: Subtle metallic accents in the flooring and walls, especially through materials like brushed steel or polished concrete, introduce an industrial edge that complements the high-tech nature of the cars. These metallic elements also reflect light, adding another layer of depth and movement to the design.


 

3. Contrasting Light: The warm, golden lighting used throughout contrasts sharply with the dark color palette, creating visual interest and enhancing the feeling of luxury. This lighting adds a sense of warmth to an otherwise cool and industrial space, humanizing it and making it feel more inviting.


4. Natural and Neutral Tones: The use of earthy tones in certain design elements, like the natural stone walls, adds texture and an organic feel to the space. These natural materials break up the sleek, metallic surfaces and introduce a balance between modernity and timelessness.

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3. Ambient Lighting: The general ambient lighting is subtle and strategically placed to create a low-key but luxurious environment. 

The warm tones of the lighting contrast with the cool, dark materials used in the architecture, generating a sense of depth and intimacy in the space. 

This contrast is important in elevating the perceived value of the cars, as it gives them a spotlight effect in an otherwise moody environment.


4. Vertical and Wall Lighting: Soft backlit panels and vertical light strips on the walls add to the showroom’s modern aesthetic. 

They emphasize the architectural lines and provide indirect lighting that highlights the texture of materials like stone and metal without overwhelming the space. 

This indirect lighting creates a dramatic, high-end atmosphere, aligning with the industrial luxury theme.

3. Metal and Glass: 


Metallic surfaces and glass are used sparingly but effectively, introducing elements that reflect the cutting-edge technology and precision engineering of the vehicles. 


The materials mirror the sharp lines and glossy finishes of the cars, creating a unified visual language between the architecture and the products on display.


Materials and Textures:


The material choices are fundamental to the project’s industrial-luxury aesthetic. Every texture is selected to provide a sense of depth, richness, and sophistication.


1. Stone and Concrete: The stone walls provide an earthy, raw texture that contrasts beautifully with the sleek, polished cars. 


This use of natural stone brings a sense of permanence and solidity to the space, grounding the design in a material that feels timeless and substantial.


2.Polished Surfaces: The polished concrete floors not only reflect light but also reflect the cars themselves, enhancing the sense of openness and movement within the space. 


The reflective qualities of the floor make the cars appear as though they are floating, emphasizing their status as luxury objects.

 

1. Circulation: The flow through the showroom is designed to be smooth and uninterrupted. 

Visitors can easily move around each vehicle, allowing them to appreciate the craftsmanship from all sides. 

The open-plan layout also emphasizes the exclusivity of the cars, giving each model enough breathing room to stand out on its own.

Spatial Design:


The spatial layout is equally important in creating a luxurious experience for visitors. The wide, open spaces allow the cars to be viewed from multiple angles, giving each car its own “stage.”

2. Central Focus: 

The central area is often reserved for the most prestigious or newest models, marked by enhanced lighting or a slightly elevated platform. This creates a hierarchy within the space, drawing attention to the centerpiece car as the pinnacle of luxury and design.

3. Seating Areas: 

Strategically placed seating areas offer a moment of pause for visitors, allowing them to relax while still being immersed in the luxurious environment. The furniture itself is minimalist but elegant, often featuring rich materials like leather or suede, reinforcing the upscale atmosphere of the showroom.

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